Boldy James explores family separation and loyalty on his new record “Love Me Now”. Produced by Roger L Goodman, with a video filmed inside a record store. Opening with the pain of being separated from family, the Detroit rapper moves through missed moments, worried calls from his grandmother, and the threat of betrayal. His demand for affection is tangled up with a harder question: who actually stays when the consequences arrive?
Watch the “Love Me Now” video below.
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