With Black Friday happening is a couple of days, Ludacris ushers the shoppers to buy black in his new video, “Buying All Black” featuring Flo Milli and PJ. Presented by Google and directed by Chad Todd, the visual follows Ludacris encouraging people to support Black businesses while visiting black owned establishments including a recording studio, juice bar, burger joint, and a jacket store. Flomilli and PJ join to add their flavor to the mix in the shoppers paradise.

Watch the “Buying All Black” video below.

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