Eminem and and manager / new Def Jam CEO Paul Rosenberg are featured on the cover of the latest issue of Billboard. In the cover story they chop it up about the early days, the future of hip hop, goals, Eminem’s new album Revival, and more. You can read the full cover story on Billboard. Check an excerpt below. Also check out the behind the scenes footage from the upcoming “Walk On Water” video.
Before Rosenberg could focus on his new gig, however, he was back in Detroit to roll out the Eminem album. Revival was greeted on Dec. 15 with familiar criticism of the MC over the strains of misogyny and sexism (or, for some, his political incorrectness) that remain in his lyrics, and equally polarized responses to the scathing attacks — kicked off in October with his explosive BET Hip-Hop Awards freestyle, “The Storm” — on Donald Trump, whose base overlaps with Eminem’s. In response, a number of die hard fans began to turn on the MC, which he addressed in a new verse on Revival track “Chloraseptic” after the album’s release: “Then I took a stand / Went at tan face and practically cut my motherfuckin’ fan base in half / And still outsold you.”
“I know I say a lot of fucked-up shit,” admits Eminem in an earnest moment, sunk into a leather couch with Rosenberg after the photo shoot. “But a lot of shit is said in jest, it’s tongue-in-cheek, and it has always been that way through my whole career — saying shit to get a reaction out of people. It’s my artistic license to express myself. Last time I checked, Trump isn’t an artist and doesn’t have an artistic license. I’m not the fuckin’ president.”
Preoccupied as he may be with Trump, Eminem is eager to give Rosenberg his shine. Sitting down for this interview, he interrupts his manager during a characteristic rumination on the lyricism of KRS-One: “Hey, let me know when you guys want to do an interview. I know it’s your show, but I just want to have your back when we start…”