Jay-Z has created a wave of creative marketing with his deal with Samsung for his new album Manga Carta Holy Grail. A subliminal ‘step your game’ to the rest of the stars of the music industry. Eminem, a mega star in his own right, tells Jay-Z I can do this creative marketing thing too as he teams up with Game Stop and the Call Of Duty franchise for The Marshall Mathers LP 2 special edition inside the popular game.
On November 5th, Call of Duty: Ghosts will be released worldwide. People ho purchase the game from Game Stop stores on the release date will be given a special treat. The Game Stop version will come with a code that will allow fans to download a special edition of Eminem’s new album, The Marshall Mathers LP 2, which will also drop on November 5.
“The energy and intensity of ‘Survival’ really matches ‘Call of Duty: Ghosts’.” I’m excited to continue to be a part of the franchise.”
Tim Ellis, CMO of Activision Publishing, Inc. (Creators of the Call Of Duty franchise), spoke about their partnership with the hip hop legend.
“‘Call of Duty’ is the ultimate adrenaline rush. It’s the intensity and heart-pounding excitement you feel as the action unfolds. And Eminem embodies this same spirit and captures this in his music. The breadth of this program takes our partnership to a new level and will continue to unfold in the months to come. It’s going to be a massive day in entertainment with the launch of Call of Duty: Ghosts and [The] Marshall Mathers LP 2 both hitting on November 5th.”
Eminem’s new video for his official single ‘Berzerk’ is out now.